Why did you pick U-expert in the first place?

We actually first met Artem back in 2004, when we had our site created, and even back then he gave us some verbal advice on it. Too bad we thought it too innovative at the time. Much to our regret, we didn’t draw upon Artem’s services back then, but now we’ve finally caught up with it.

What’s your opinion on the work done? Were the deadlines met? Did you enjoy working with U-Expert?

It happened a few months ago, so I don’t recall the details. You basically remember things when there are some faults and flaws. But there were none.

What did you finally get? Was it any good for your business? What conclusion did you draw about it?

Of course, the expertise proved to be extremely good for us. We realized our needs and the type of a site we needed. We got an exhaustive report on our further step-by-step actions. We finally could start a full-scale work on our new site.

What did you particularly like about the U-Expert work style?

We liked the attitude – no formal approach, extensive advice shows a thorough study of the problem. And since the given advice proves our own thoughts right, we rest assured it’s gonna work. However, it takes an expert to handle the curves. Here the U-Expert professionals provided us with multiple detailed consultations on the subject, and showed exceptional competence and customer-centric approach.

Would you say your investments are covered?

Absolutely. The expertise shows the way to go straight away. And when you know exactly what to do and where to go, you can do your job faster rather than being led by intuition only.

Would you recommend U-Expert to other companies?

Tell you the truth, I wouldn’t recommend them to anyone because I’d like to keep them for us only. We love the results and we’d like to keep it this way for many years. I would eagerly hire U-Expert on a full-time basis.

Why did you decide to invest in a usability study with U-Expert?

We had an awful lot of issues to be solved about the interface, but the solutions offered by developers or users didn’t look reasonable enough. So we figured to run the expertise and let the professionals reveal the weak spots and thoroughly work out the interface from A to Z, with all the scenarios and details considered. The options needed by our users are mostly local, and some options based on a certain business idea may turn out pretty user-unfriendly. Conversely, the solutions offered by developers may be technically smart, but neither user-friendly nor handy for the company.

Why would you pick U-Expert and Atrem Kouznetsov in particular?

We’ve been working with Artem since 2011 and I like the interfaces they design. It’s hard to find an expert that would grasp the very essence of the product and create a beautiful and thought-through interface.

Can you say a few words about the work procedure? What was it like? The teamwork, the deadlines, the response time?

First we met the U-Expert employees and discussed the challenges. After that, the experts compiled the description and the mock-up of the challenges in the Basecamp project management system. Then we studied and commented the mock-up and passed it to the designers for the further production.

Did you enjoy the process?

We really did, especially on the conveyor stage, when we could use the mock-up as a visual instruction for software manuals. The mock-up visualizes every detail, with comments to every element, describing the response for each action. This makes the work so much easier. The mock-up may also be used as a presentation or for writing a user manual. It’s a multi-functional thing.

Can you say a few words about the IDIC method used for the usability expertise?

There’s nothing I can actually say about the IDIC method, because it’s the company’s inner workings, but I definitely like the result. I think the most important thing is that the U-Expert team are skilled and qualified. There are lots of things to be considered by the designers. They were all considered, which I liked.

What did you like the most when dealing with the U-Expert Company?

We liked the final output the most, not to mention the nice people on the team 🙂 The result is what really matters, and it’s a really great job!

Would you say your investments are covered?

You can always find a specialist to build a simple site with no design. But in our case usability and traffic was essential, and we got it by means of a simple but functional interface. I think the investments are covered, because there’s no need in further investing in advertisement or other product promotion. The product sells itself and becomes popular as is. It’s like Apple among other mobile devices – simple and user-friendly.

One last question. Would you recommend U-Expert and Atrem Kouznetsov in particular?

I absolutely would, but not at the expense of our projects. When Artem gets available in some 2025, he’ll take up your projects 🙂